Focus areas

In this focus area, you will gain an overview of the functions of controlling, the specific features and purposes of the controlling instruments and possible problems of their implementation. You will also gain insights into national and international corporate taxation, the influence of taxation on business decisions, and external accounting. You will learn the basics of national and international accounting and look at the company in all its financial sub-disciplines, which, together with the areas of controlling and taxation, will prepare you intensively for a career in management consulting or with leading companies in the region.

Personal contact:

Janika Wilhelm, M.Sc.
Dept. Business Administration: Business taxation and auditingn (510B)
janika.wilhelm@uni-hohenheim.de
Tel.: +49 (0)711 459 – 23146
Consultation hours: Please make an appointment.

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In the focus area Digital Business Management, you will gain a comprehensive understanding of digital transformation and its impact on business and society. This sought-after qualification combines business administration, business informatics and social sciences with a focus on artificial intelligence. You will learn how to successfully integrate digital technologies into business strategies and master challenges. Your studies will optimally prepare you for leading positions in companies, consulting or technology start-ups. Immerse yourself in an education that combines business knowledge with technological expertise and prepares you for the networked business world of tomorrow.

Personal contact:

Frederik Schöttl, M.Sc.
Dept. Digital Management (570G)
digital@uni-hohenheim.de
Consultation hours: Please make an appointment.

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The focus area Entrepreneurship & Innovation provides you with a profound understanding of innovative entrepreneurial processes and enables their practical implementation. You will position yourself as a future 'game changer' for startups or as an innovation manager in established companies. Sustainability and digital transformation are given significant consideration. This focus not only promotes entrepreneurial thinking, but also social responsibility. You will be well equipped to act as a change agent in a changing business world.

Personal contact:

Johanna Slowik, M.Sc.
Dept. Entrepreneurship Research (570C)
johanna.slowik@uni-hohenheim.de
Tel.: +49 (0)711 459 – 24767
Consultation hours: Please make an appointment.

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The Finance major provides comprehensive knowledge of financial issues in banks, corporate finance and capital markets. With this specialised knowledge, you are qualified for top positions in investment banking, asset management, M&A consulting, as a financial analyst or in corporate finance departments. The degree can also be the starting point for a job in financial market research at universities or central banks. In addition to the scientific analysis of events on the financial markets, we also offer insights into practice and the concepts and instruments required there. In this way, you are optimally prepared to act both strategically and operationally in the dynamic financial sector.

There will be changes to the Finance specialization in the summer semester 2025: Students who started the specialization before the summer semester 2025 will study according to the old curriculum. Students who start their first course in the summer semester 2025 will study according to the new curriculum.

Personal contact:

Sebastian Stefani, M.Sc.
Dept. Business Administration: Banking and Financial Services (510F)
Tel.: +49 (0)711 459 – 22756
sebastian.stefani@uni-hohenheim.de
Consultation hours: Please make an appointment.

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The Health Care & Public Management focus area is dedicated to the increasing need for interdisciplinary trained specialists and managers in the health and social services sector, which is being driven forward in view of demographic change, medical-technical progress and high regulatory density. This focus deals with diverse issues in the areas of health management, health economics, health insurance and e-health. In addition, the institute maintains cooperations with numerous (international) institutions and companies in the health sector. The acquired competencies prepare you optimally for challenging positions in the health and social care sector.

Personal contact:

Andreas Blickle, M.Sc.
Dept. Insurance Economics and Social Security (530C)
Tel.: +49 (0)711 459 – 22118
andreas.blickle@uni-hohenheim.de
Consultation hours: Please make an appointment.

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The Marketing focus area offers you a comprehensive and modern marketing education. You will learn about the strategic planning, implementation and analysis of marketing activities. The major emphasizes the teaching of marketing concepts, market research, consumer behavior as well as communication and negotiation strategies. Practice-oriented course content prepares you to develop marketing strategies in real business contexts. With a large network of practice partners, this major offers you an ideal foundation for a career in both traditional and digital marketing environments such as influencer marketing. You will also be ideally equipped for a job in one of the top management consultancies and in corporate communications.

Personal contact:

Katharina Saile, M.Sc.
Dept. Business Administration: Marketing & Consumer Behavior (570E)
Tel.: +49 (0)711 459 – 24763
katharina.saile@uni-hohenheim.de
Consultation hours: Please make an appointment.

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The Organizational Behavior focus area is devoted to a distinctly behavioral science perspective that focuses on the study and governance of human behavior in organizational contexts. You can expect an in-depth exploration of human dynamics in organizations, from individual behaviors to collective interactions. Close collaboration with experts from various disciplines enables a holistic approach to address complex organizational challenges. This focus thus prepares you optimally for leading positions in HR departments of companies, in consulting firms or in research and educational institutions.

Personal contact:

Felix Zechiel, M.Sc.
Dept. Business Administration: Corporate Governance (570B)
Tel.: +49 (0)711 459 – 23221
felix.zechiel@uni-hohenheim.de
First contact preferably by mail.

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