As part of the focus area “Digital Transformation and Change,” research examines how technological innovations are transforming businesses, societies, and economic systems. The research focuses on the introduction of digital technologies such as artificial intelligence, big data, cloud computing, and the Internet of Things, which fundamentally influence work processes, business models, and social interactions. The goal is to understand the challenges and opportunities presented by this transformation in order to develop strategies for successful adaptation and to promote sustainable innovation. Of particular interest are the impacts on organizations, labor markets, individuals, and social structures.
This focus area also plays a central role in teaching, as future professionals and leaders are prepared to navigate these changes and responsibly shape an increasingly digital future. Course content therefore encompasses both the theoretical, conceptual, and technical foundations of digital transformation and practical skills in working with new technologies, business models, and forms of work. In addition, the curriculum promotes interdisciplinary approaches to prepare students for the complex challenges of digital transformation and enable them to develop innovative solutions.