M.Sc. in Management Specialization Area

In the Digital Busi­ness Manage­ment area, you’ll gain a comprehensive understanding of digital transformation and its impact on the economy and society. This highly sought-after degree combines business administration, information systems and social sciences with a focus on artificial intelligence. You’ll learn how to successfully integrate digital technologies into business strategies and overcome challenges. Your degree program provides you with the ideal preparation for leadership roles in companies, consulting firms, or technology startups. Immerse yourself in a program that combines business knowledge with technological expertise and prepares you for the interconnected business world of tomorrow.

The Finance area provides comprehensive knowledge of financial issues in banking, corporate finance, and capital markets. With this specialized knowledge, you’ll be qualified for top positions in investment banking, asset management, M&A consulting, as a financial analyst, or in corporate finance departments. The program can also serve as a springboard for a career in financial market research at universities or central banks. Beyond the academic analysis of financial market developments, we also offer insights into practical applications and the concepts and tools required in the field. This ensures you are optimally prepared to operate both strategically and operationally in the dynamic financial sector.

Note: There will be changes to the Finance specialization area starting in the summer semester of 2025: Students who began the specialization area before the summer semester of 2025 will follow the old curriculum. Students who begin their first coursework in the summer semester of 2025 or later will follow the new curriculum.

The Marketing specialization offers you a comprehensive and modern education in marketing. You’ll learn about the strategic planning, implementation, and analysis of marketing activities. The specialization emphasizes marketing concepts, market research, consumer behavior, and communication and negotiation strategies. Through practice-oriented coursework, you’ll be prepared to develop marketing strategies in real-world business contexts. With a large network of industry partners, this specialization provides you with an ideal foundation for a career in both traditional and digital marketing environments, such as influencer marketing. You’ll also be well-prepared for a job at one of the top management consulting firms or in corporate communications.