M.A. in Communication Management and Analysis Specialization Area
In the specialization area, you’ll deepen your knowledge and refine your personal profile. Choose from a variety of modules and tailor your focus to your interests and strengths.
Specialization Area
In your specialization area, you’ll choose two projects and four seminars from the fields of corporate communication, political communication, and knowledge communication. The projects and seminars will challenge you academically and prepare you for your future career.
This allows you to tailor your studies to your interests and career goals. In total, the specialization comprises 48 credits.
Enrollment in the projects and seminars is limited. There is one selection process per semester. You can find more information below.
Modules in the Specialization Area
You must select two projects.
| Projects | Recommended Semester |
|---|---|
| Analyzing and Managing Online Communication | 2nd + 3rd Semesters |
| Public Communication in Transition | 2nd and 3rd Semesters |
| Communication in Construction and Infrastructure Projects | 3rd Semester |
| Knowledge Communication | 2nd + 3rd Semester |
You must select four seminars.
| Seminars | Recommended Semester |
|---|---|
| Selected Interfaces of Journalism and PR | 2nd Semester |
| Corporate Communication: Areas of Application | 2nd Semester |
| Corporate Communications in Practice | 2nd Semester |
| Strategic Online Communication | 2nd Semester |
| Reputation Management | 3rd Semester |
| Data-Driven Corporate Communications | 3rd Semester |
| Political Communication: Areas of Application | 2nd Semester |
| Issues Management and Social Listening | 2nd Semester |
| Analyzing, Argueing, Discussing - Key Competences in Political Communication | 2nd Semester |
| Current Perspectives of Persuasion | 2nd Semester |
| Current Perspectives in Journalism | 2nd Semester |
| Target Audience Research | 2nd Semester |
| Social Media Communication | 3rd Semester |
| Behavior Change | 2nd Semester |
| Social Network Analysis | 3rd Semester |
Assignment Process
Places in the projects and seminars are allocated through an assignment process. Each semester, you will receive a preference survey in which you can indicate which projects and/or seminars you would prefer to take.
Your preferences will be taken into account during the allocation process. The goal of the process is to distribute students as evenly as possible across the individual modules.
The preference survey is conducted via ILIAS. You will receive information about the process and how to participate in a timely manner via the KMA mailing list.
Counselling Session
At the counselling session on the specialization areas, you’ll receive all the important information and answers to your questions. Before you make your choice in the second semester, we’ll briefly introduce the specialization areas to you once again. This will allow you to clarify your specific questions based on the information available on the website.
Professors, research assistants, academic advisors, and students will be on hand to offer guidance during this session.
The exact date will be announced at the beginning of the winter semester.